IEEE Innovation Nation Events

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Frontline: Playing the Market Right

To imply the importance of carrying out proper qualitative and quantitative assessment of the market

What will Happen..?



This is the 3rd Workshop in IEEE Innovation Nation Sri Lanka 2018 Workshop Series.

IEEE Innovation Nation Sri Lanka 2018 is back with the third workshop of the series - "Frontline: Playing the Market Right"! This is your chance to reserve your seat! The primary focus of this workshop is to imply the importance of carrying out proper qualitative and quantitative assessment of the market. Variables such as customer usage/purchase patterns, the economic environment as well as the competitive capacity plays a vital role in moving your initiative forward. So join us and be on the frontline to playing the market just right!

IEEE INSL 2018 is up with the 3rd workshop of the series! No idea how to assess the market for your product? Still wondering what your target market is going to be? Then it’s high time for you to get the guidance from the experts! Be there at WS02, Palm Grove on the 26th of September!

Register now on: RSVP.LK

Anyone can participate, but the priority will be given for the selected INSL teams. Only a limited number of seats are available for others. (First come first serve basis)

Speaker Delegates

Personal Profiles of the Event Speakers

Thilina Fonseka

Co-founder & Director at Simplex



Thilina's Personal Profile

He is a co-founder and the director at Simplex which is the local pioneer in next-day, to-your-doorstep e-commerce deliveries. His direction has lead the company to serve more than 1000 small, medium and large e-commerce businesses.

Moreover he possesses years of experiences as a Business Analyst in leading IT companies in the country. He has studied Computer Science and Engineering at University of Moratuwa and was also a volunteer at the STITCH movement and IMCD.

Shafraz Saleem

Corporate Professional


Saleem's Personal Profile

Shafraz Saleem is a corporate professional with over 07 years of experience across Fortune 500 companies – Fonterra Brands, Unilever & Reckitt Benckiser. His experience spans across the fields of marketing & strategy. Shafraz Saleem is also a renowned Lecturer & Corporate Trainer with years of experience in coaching & mentoring the youth of Sri Lanka.

As a testament to his success in the world of Training and Academia, Shafraz Saleem was awarded the prestigious “World Young Achiever” by World Education Congress in Singapore.